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Instagram Posts

The Instagram Posts page shows all posts from your connected Instagram Business accounts in a responsive card grid. The layout and features are similar to Facebook Posts, with a few platform-specific differences.

Summary cards

At the top of the page, four summary cards give you a quick overview:

CardWhat it shows
Total PostsNumber of posts synced from your Instagram accounts
Total LikesTotal likes across all posts
Total CommentsTotal comments across all posts
EngagementTotal engagement (likes + comments combined)

A "Last synced" timestamp shows when your posts were last synced from Instagram.

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Screenshot: Instagram Posts page showing summary cards and post grid with filters
instagram-posts-page.png
1. Navigate to Ads/Posts → Instagram
2. Ensure there are several posts with different media types (Image, Reel, Carousel)
3. Capture the full page showing summary cards, filters, and post card grid
Save to: static/img/screenshots/social-posts/instagram-posts/instagram-posts-page.png

Post cards

Posts are displayed in a responsive grid. Each post card shows:

FieldDescription
MediaPost image or video thumbnail (with play overlay for videos)
Post captionCaption text, truncated to 120 characters
Media type badgeIMAGE, REEL, or CAROUSEL
Posted dateWhen the post was published
LikesNumber of likes
CommentsNumber of comments

Click View Details on any card to open the post detail page.

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Screenshot: Instagram post card showing media thumbnail, caption, media type badge, and engagement stats
post-card.png
1. On the Instagram Posts page, find a post card with an image and engagement metrics
2. Capture a single post card showing the media, caption, type badge, date, likes, and comments
Save to: static/img/screenshots/social-posts/instagram-posts/post-card.png

Filtering and sorting

Filters

FilterDescription
AccountSelect a specific Instagram account (shown only when multiple accounts are connected)
Media TypeAll, Image, Reel, or Carousel
Date RangeFilter by publish date (from/to)
SearchSearch posts by caption content

Sort options

Sort byDescription
LatestMost recently published first
OldestOldest posts first
Most LikesHighest likes first
Least LikesLowest likes first
Most CommentsHighest comments first
Least CommentsLowest comments first
Recent CommentsPosts with the most recent comments first
info

Instagram does not have "shares", so share-related sort options and metrics are not available.

Syncing posts

To bring your latest posts into EzPulze:

  1. Click the Sync Now button at the top of the page
  2. EzPulze fetches the latest posts from your connected Instagram accounts
  3. New posts appear in the grid, and existing posts are updated with the latest engagement metrics

Agent assignment

Admins can assign agents to specific Instagram accounts — same as Facebook agent assignment.

Post detail

Click View Details on any post card to open the full post detail page. The detail page shows the same engagement analytics and comment management as Facebook posts, except:

  • No shares metric (Instagram does not track shares)
  • Permalink opens the post on Instagram instead of Facebook