Facebook Posts
The Facebook Posts page shows all posts from your connected Facebook pages in a responsive card grid.
Summary cards
At the top of the page, four summary cards give you a quick overview:
| Card | What it shows |
|---|---|
| Total Posts | Number of posts synced from your Facebook pages |
| Total Reactions | Total likes and reactions across all posts |
| Total Comments | Total comments across all posts |
| Total Shares | Total shares across all posts |
A "Last synced" timestamp shows when your posts were last synced from Facebook.
Screenshot: Facebook Posts page showing summary cards and post grid with filters
facebook-posts-page.png
1. Navigate to Ads/Posts → Facebook
2. Ensure there are several posts with different types (Post, Ad, Reel)
3. Capture the full page showing summary cards, filters, and post card grid
Save to:
2. Ensure there are several posts with different types (Post, Ad, Reel)
3. Capture the full page showing summary cards, filters, and post card grid
Save to:
static/img/screenshots/social-posts/facebook-posts/facebook-posts-page.pngPost cards
Posts are displayed in a responsive grid (1–4 columns depending on screen size). Each post card shows:
| Field | Description |
|---|---|
| Media | Post image or video thumbnail (with play overlay for videos) |
| Post message | Post text, truncated to 120 characters |
| Post type badge | POST, AD, REEL, STORY, or CAROUSEL |
| Posted date | When the post was published |
| Reactions | Number of likes/reactions |
| Comments | Number of comments |
| Shares | Number of shares |
Click View Details on any card to open the Post Detail page.
Screenshot: Facebook post card showing media thumbnail, post text, type badge, and engagement stats
post-card.png
1. On the Facebook Posts page, find a post card with an image and engagement metrics
2. Capture a single post card showing the media, message, type badge, date, reactions, comments, and shares
Save to:
2. Capture a single post card showing the media, message, type badge, date, reactions, comments, and shares
Save to:
static/img/screenshots/social-posts/facebook-posts/post-card.pngFiltering and sorting
Filters
| Filter | Description |
|---|---|
| Page | Select a specific Facebook page (shown only when multiple pages are connected) |
| Post Type | All, Posts, or Ads |
| Date Range | Filter by publish date (from/to) |
| Search | Search posts by message content |
Sort options
| Sort by | Description |
|---|---|
| Latest | Most recently published first |
| Oldest | Oldest posts first |
| Most Reactions | Highest reactions first |
| Least Reactions | Lowest reactions first |
| Most Comments | Highest comments first |
| Least Comments | Lowest comments first |
| Most Shares | Highest shares first |
| Least Shares | Lowest shares first |
| Recent Comments | Posts with the most recent comments first |
Syncing posts
To bring your latest posts into EzPulze:
- Click the Sync Now button at the top of the page
- EzPulze fetches the latest posts from your connected Facebook pages
- New posts appear in the grid, and existing posts are updated with the latest engagement metrics
tip
Sync regularly to keep your post data up to date. EzPulze does not automatically sync posts in real time.
Screenshot: Facebook Posts filter bar showing page selector, post type filter, date range, search, and sort dropdown
filters-and-sort.png
1. On the Facebook Posts page, open the sort dropdown and show the filter options
2. Capture the filter bar with all filter and sort options visible
Save to:
2. Capture the filter bar with all filter and sort options visible
Save to:
static/img/screenshots/social-posts/facebook-posts/filters-and-sort.pngAgent assignment
Admins can assign agents to specific Facebook pages so they are responsible for monitoring and replying to comments on those pages.
- Click the settings icon (gear) at the top of the page
- A side drawer opens with a page selector and agent multi-select dropdown
- Select the page and assign one or more agents
- Click Save
Post detail
Click View Details on any post card to open the full post detail page. This page shows:
- Full post media (image or video with play overlay)
- Complete post message text
- Post type badge and published date
- Permalink — "View on Facebook" link to open the post on Facebook
Screenshot: Post detail page showing full media, post text, permalink, and engagement analytics cards
post-detail.png
1. Click View Details on any Facebook post card
2. Capture the post detail page showing the media, full text, permalink, and engagement stat cards
Save to:
2. Capture the post detail page showing the media, full text, permalink, and engagement stat cards
Save to:
static/img/screenshots/social-posts/facebook-posts/post-detail.pngEngagement analytics
Two rows of stat cards:
| Stat | Description |
|---|---|
| Reactions | Total likes and reactions |
| Comments | Total comments |
| Shares | Total shares |
| User Comments | Comments from users (excluding page replies) |
| Response Rate | Percentage of user comments that received a page reply. Color-coded: green (80%+), yellow (50%+), red (below 50%) |
| Our Replies | Number of replies from your page |
| Awaiting Reply | User comments that haven't been replied to |
| Total Threads | Number of comment threads |
Screenshot: Engagement analytics cards showing Reactions, Comments, Shares, User Comments, Response Rate, Our Replies, Awaiting Reply, and Total Threads
engagement-analytics.png
1. On a post detail page with comments, capture the two rows of engagement stat cards
2. Make sure the Response Rate card shows a color-coded percentage
Save to:
2. Make sure the Response Rate card shows a color-coded percentage
Save to:
static/img/screenshots/social-posts/facebook-posts/engagement-analytics.pngComment management
Below the analytics, you'll see the full comment thread. See Comment Management for details on viewing and replying to comments.