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Ad Campaigns

What are Ad Campaigns?​

Ad Campaigns lets you track and manage your Facebook ad campaigns directly from EzPulze. Monitor campaign performance, view ad sets and individual ads, and analyze insights — all without leaving the platform.

Why use Ad Campaigns?​

Use caseExample
Monitor spendingTrack budget utilization across campaigns
Analyze performanceView reach, impressions, clicks, and conversions
Manage ad structureNavigate through campaigns, ad sets, and ads
Track ROISee cost per result and return on ad spend

How to get there​

  1. Log in to the portal
  2. In the left sidebar, click Ads/Posts
  3. Click Ad Campaigns
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Screenshot: Ad Campaigns page showing summary KPI cards and campaign card grid
ad-campaigns-page.png
1. Navigate to Ads/Posts → Ad Campaigns
2. Ensure you have several campaigns with different statuses
3. Capture the full page showing KPI summary cards, filters, and campaign card grid
Save to: static/img/screenshots/social-posts/ad-campaigns/ad-campaigns-page.png

Campaign structure​

Facebook ads follow a three-level structure:

Campaign (objective & budget)
  └── Ad Set (audience, placement, schedule)
        └── Ad (creative, text, media)

Each level has its own metrics and settings that you can view in EzPulze.

Key features​

  • View all campaigns from your connected Facebook ad accounts
  • Drill down from campaigns → ad sets → individual ads (3-level hierarchy)
  • Track key metrics — spend, leads, cost per lead, impressions, clicks, CTR
  • Budget monitoring — Visual progress bars show budget utilization with color-coded warnings
  • Lead form linking — See which lead forms are connected to each campaign and how many leads they've generated
  • Click-to-WhatsApp tracking — Identify CTWA campaigns and jump directly to WhatsApp conversations from leads
  • Filter campaigns by status (Active, Paused, Archived, Deleted) and ad account
  • Sync data from Facebook to keep metrics up to date
Before you begin

You need a connected Facebook Ad Account to use Ad Campaigns. This is configured through your Facebook Page connection in Channel Configuration.