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Chat

What is the Chat page?

The Chat page is your main workspace for viewing and responding to conversations across WhatsApp, Facebook Messenger, and Instagram DM. It shows all your customer chats in one place, lets you send messages, manage leads, and track conversation status — all in real time.

Think of it as your unified inbox for business — every message sent or received through your connected channels appears here.

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Screenshot: Full Chat page showing the three-panel layout
chat-page-full.png
1. Navigate to Chat in the left sidebar
2. Select a conversation from the list
3. Open the Contact Info panel on the right
4. Capture the full page showing all three panels
Save to: static/img/screenshots/chat/overview/chat-page-full.png

How to get there

  1. Log in to the portal
  2. In the left sidebar, click Chat

Three-Panel Layout

The Chat page is divided into three areas:

PanelPositionWhat it shows
Chat ListLeftAll your conversations — search, filter, and select
Conversation WindowCenterMessages for the selected conversation
Contact InfoRight (toggle)Contact details, lead info, tags, follow-ups
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Screenshot: Annotated view showing Chat List (left), Conversation (center), and Contact Info (right)
three-panel-layout.png
1. Open a conversation and toggle the Contact Info panel open
2. Capture the full page with annotations showing the three panels
Save to: static/img/screenshots/chat/overview/three-panel-layout.png

Key Features

FeatureDescription
Real-time messagingMessages appear instantly as they arrive
24-hour windowSend free-text messages within 24 hours of the customer's last message — applies across all channels
Template messagesSend approved templates across WhatsApp and Messenger, even outside the 24-hour window
Lead managementAssign agents, update lead status, add tags and follow-ups
FilteringFind conversations by agent, group, status, date, broadcast, and more
Media supportSend and receive images, videos, documents, and audio
Font size toggleSwitch between small and large font sizes for readability

Understanding the 24-Hour Window

WhatsApp has a rule: you can only send free-text messages to a customer within 24 hours of their last message to you. After that window closes, you must use an approved template to start a new conversation.

The Chat page shows this clearly:

  • Green dot next to a contact = 24-hour window is active (you can send any message)
  • Red dot = window has expired (you can only send templates)
  • A countdown timer in the conversation header shows how much time is left
Free Entry Point (FEP) — 72-Hour Window

If a customer contacts you through a WhatsApp ad or call-to-action button, you get a special 72-hour window where all messages are free. You'll see a gift icon and "FEP 72h" countdown in the conversation header when this is active.

Channel-Specific Behavior

Different channels have different messaging rules:

ChannelMessaging WindowTemplate Required?Notes
WhatsApp24-hour window after customer's last messageYes, outside the windowTemplates must be pre-approved by Meta
Facebook Messenger24-hour window after customer's last messageYes, outside the window (message tags or one-time notifications)More flexible message formats
Instagram DM24-hour window after customer's last messageLimited template supportDirect messages only
info

The 24-hour messaging window applies to all channels. Within the window, you can send free-text messages. Outside the window, you need to use approved templates or message tags depending on the channel.

Who uses the Chat page?

RoleWhat they do
AgentsRespond to customer messages, update lead details
AdminsMonitor all conversations, assign agents, apply filters
ManagersReview conversation history, track campaign performance