Template Messages
The Template Messages report shows how each of your WhatsApp templates is performing — which templates get the most engagement, which ones fail, and how contacts interact with them. Use this report to identify your best-performing templates and improve or retire underperforming ones.
2. Set a date range (e.g., Last 30 Days)
3. Capture the stats cards and the template table
Save to:
static/img/screenshots/reports/template-messages/template-messages-overview.pngSummary cards
Seven cards summarize the overall template message performance:
| Card | What it shows | Subtitle |
|---|---|---|
| Submitted | Total template messages submitted | Total messages |
| Sent | Messages successfully sent | % of submitted |
| Delivered | Messages delivered to recipients | % of sent |
| Read | Messages read by recipients | % of delivered |
| Replied | Messages that received a reply | % of read |
| Failed | Net failures (excluding successful retries) | % of submitted |
| Retriggered | Retried messages | Success/failed breakdown |
Templates table
| Column | Description |
|---|---|
| Template Name | Name of the WhatsApp template |
| Category | Template category (Marketing, Utility, Authentication) |
| Submitted | Number of messages sent using this template |
| Sent | Successfully sent count |
| Delivered | Delivered count |
| Read | Read count |
| Replied | Reply count |
| Failed | Net failed count (excluding successful retries) |
| Retry | Number of retried messages |
| Retry % | Retry success rate |
All columns are sortable. Click any template row to see the detailed breakdown.
Template detail view
Click a template to see a contact-level breakdown of messages sent with that template.
2. Capture the detail view showing the template preview and contact table
Save to:
static/img/screenshots/reports/template-messages/template-detail.pngTemplate preview
A collapsible section at the top shows the template details — the header, body, footer, and buttons — so you can reference what the template looks like while reviewing its performance.
Contact table
| Column | Description |
|---|---|
| Last Message Date | When the last message was sent to this contact |
| Contact Name | Contact name |
| Mobile Number | Phone number |
| Submitted | Messages submitted to this contact |
| Sent | Sent count |
| Delivered | Delivered count |
| Read | Read count |
| Replied | Reply count |
| Failed | Failed count |
| Retry | Retry count |
| Retry % | Retry success rate |
| Failed Reasons | Error messages explaining why messages failed |
Expandable rows — Click a contact to see each individual message and its delivery status.
Filters
| Filter | Options | Default |
|---|---|---|
| Date Range | Custom date picker with presets | Last 30 Days |
| Template | Multi-select dropdown of all templates | All templates |
Click Apply to update the report, or Reset to return to defaults.
Export
Click the Export button to download the report as an Excel file. The export includes summary cards and the full template table.
Tips
- Compare template performance — Sort by Read or Replied to find which templates drive the most engagement
- Check failure reasons — In the detail view, the "Failed Reasons" column tells you exactly why messages failed for specific contacts
- Filter by template — Use the template filter to focus on a specific template's performance over time
- Review regularly — Templates that performed well last month may not perform as well this month — check trends periodically
- Retire poor performers — If a template consistently has low read or reply rates, consider updating its content or replacing it