Use Cases
This page presents complete drip campaign designs for common business scenarios. Each includes a trigger, full message sequence, branching strategy, and expected results.
1. New Customer Onboarding (7-Day)
Goal: Welcome new customers and introduce them to your product/service over 7 days.
Trigger: Manual — enroll contacts tagged as "New Customer"
Reply Action: Continue
Campaign sequence
START (Manual)
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Day 1 — Welcome Message
"Welcome to [Business]! We're glad you're here."
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Day 2 — Getting Started Guide
"Here's how to get the most out of [Product]..."
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Day 4 — Feature Highlight
"Did you know you can [feature]? Try it today!"
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BRANCH (on Day 4 message)
├── Replied → "Great to hear from you! Assigning a guide..."
│ → CHATBOT handoff (Product Demo Bot)
│
└── Timeout (48h) → Continue to Day 7
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Day 7 — Check-In
"How's everything going? Reply if you need help!"
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END
Expected results: Higher activation rates, fewer support tickets from new customers.
2. Lead Nurturing (14-Day)
Goal: Educate prospects about your product and move them toward a purchase over 2 weeks.
Trigger: Manual — enroll leads from a specific group
Reply Action: Stop (so sales can jump in when a lead replies)
Campaign sequence
START (Manual)
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Day 1 — Introduction
"Thanks for your interest in [Product]. Here's what makes us different..."
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Day 3 — Problem/Solution
"Are you facing [common problem]? Here's how we solve it..."
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Day 5 — Social Proof
"See how [Company X] achieved [result] using [Product]..."
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BRANCH (on Day 5 message)
├── Read → Continue with offers
└── Timeout (72h) → Send alternative content
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Day 8 — Product Demo
"Want to see [Product] in action? Watch this 2-min video..."
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Day 10 — Special Offer
"Exclusive for you: [discount/trial] if you sign up this week!"
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Day 14 — Last Chance
"Just checking in — the [offer] expires tomorrow. Any questions?"
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END
Expected results: 15–25% of nurtured leads convert to sales-ready opportunities.
3. Abandoned Cart Recovery (3-Day)
Goal: Recover sales from customers who added items to their cart but didn't complete the purchase.
Trigger: Manual — enroll contacts who abandoned their cart
Reply Action: Stop
Campaign sequence
START (Manual)
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Hour 1 — Gentle Reminder
"You left items in your cart! Complete your purchase before they sell out."
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BRANCH
├── Replied → Stop (hand to sales)
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└── Timeout (24h)
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Day 2 — Incentive
"Still thinking about it? Here's 10% off to help you decide!"
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BRANCH
├── Replied → Stop (hand to sales)
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└── Timeout (24h)
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Day 3 — Last Chance
"Last chance! Your cart expires today. Tap to complete your order."
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END
Expected results: 10–15% cart recovery rate, significant revenue uplift.
4. Course / Training Delivery (5-Day)
Goal: Deliver a mini-course or training program with daily lessons.
Trigger: Manual — enroll enrolled students
Reply Action: Continue (lessons should keep coming regardless of replies)
Campaign sequence
START (Manual)
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Day 1 — Lesson 1: Introduction
"Welcome to [Course Name]! Let's start with the basics..."
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Day 2 — Lesson 2: Core Concepts
"Today's lesson covers [topic]. Read and practice!"
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Day 3 — Lesson 3: Deep Dive
"Let's go deeper into [advanced topic]..."
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Day 4 — Lesson 4: Practice Exercise
"Time to put it all together! Try this exercise..."
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Day 5 — Lesson 5: Summary + Certificate
"Congratulations! You've completed the course. Here's your summary..."
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END
Expected results: High completion rates, structured learning experience via WhatsApp.
5. Post-Purchase Follow-Up (10-Day)
Goal: Build loyalty and gather feedback after a purchase.
Trigger: Manual — enroll contacts after their order is delivered
Reply Action: Stop
Campaign sequence
START (Manual)
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Day 1 — Thank You
"Your order has been delivered! Thank you for shopping with us."
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Day 3 — Usage Tips
"Getting the most out of your [product]? Here are some tips..."
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Day 5 — Feedback Request
"How was your experience? We'd love your feedback!"
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BRANCH
├── Replied → "Thank you for your feedback!"
│ → END
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└── Timeout (48h)
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Day 8 — Cross-Sell
"Based on your purchase, you might also like..."
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Day 10 — Loyalty Offer
"As a valued customer, enjoy 15% off your next order!"
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END
Expected results: Increased repeat purchases, valuable customer feedback, higher lifetime value.
6. Event Countdown (7-Day)
Goal: Build excitement and ensure attendance for an upcoming event.
Trigger: Schedule — starts 7 days before the event
Reply Action: Continue
Campaign sequence
START (Scheduled: 7 days before event)
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Day 1 (7 days before) — Save the Date
"Only 7 days to go! [Event Name] is coming up. Mark your calendar!"
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Day 3 (5 days before) — Speaker/Agenda
"Here's what to expect at [Event]: [speaker/topics]..."
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Day 5 (3 days before) — Preparation
"3 days left! Here's how to prepare for [Event]..."
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Day 6 (1 day before) — Final Reminder
"Tomorrow is the day! [Event] starts at [time]. See you there!"
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Day 7 (Event day) — Day-Of
"[Event Name] is happening NOW! Tap to join..."
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END
Expected results: Higher event attendance, engaged participants who come prepared.
Which campaign should I build?
| Business scenario | Recommended campaign | Messages | Duration |
|---|---|---|---|
| New customers | Onboarding Series | 4–5 | 7 days |
| Sales pipeline | Lead Nurturing | 5–7 | 14 days |
| E-commerce | Abandoned Cart Recovery | 3 | 3 days |
| Education / training | Course Delivery | 5–10 | 5–10 days |
| After a purchase | Post-Purchase Follow-Up | 4–5 | 10 days |
| Upcoming event | Event Countdown | 4–5 | 7 days |
| Inactive customers | Re-Engagement | 3 | 5 days |
| Subscription renewal | Renewal Reminder | 3 | 7 days |
Pick the campaign that matches your most pressing business need. Build it, run it with a small group of contacts first, monitor the Reports, and optimize before scaling to your full audience.