Responses & Analytics
Once your flow is live, EzPulze collects every customer submission and tracks performance metrics automatically. Use responses to review individual submissions and analytics to understand how your flow is performing overall.
Flow responses
Click View Responses from the flow list actions menu to see all customer submissions.
2. Capture the responses table showing several entries
Save to:
static/img/screenshots/developer-tools/whatsapp-flows/responses-and-analytics/flow-responses.pngResponse table
| Column | Description |
|---|---|
| Contact Name | Name of the customer who submitted (if the contact exists in your system) |
| Phone Number | Customer's WhatsApp number |
| Submitted At | Date and time the response was submitted |
| Actions | View button to see the full response data |
Responses are sorted by submission date, with the most recent first. The table shows 25 responses per page with pagination controls.
Viewing a response
Click View on any response to open the response detail dialog. This shows the complete response data in a structured format — every field the customer filled in across all screens.
Exporting responses
Click Export to CSV to download all responses as a spreadsheet file. The CSV includes:
- Phone number
- Submission date and time
- All form field values as separate columns
This is useful for importing response data into your CRM, spreadsheet, or analytics tool.
Empty state
If no responses have been received yet, the page shows an empty state message. Draft flows don't receive real responses — they need to be published first.
Flow responses are collected automatically via webhooks when customers submit a flow. You don't need to configure anything additional — just publish your flow and send it to customers.
Flow analytics
Click View Analytics from the flow list actions menu to see performance metrics.
2. Set a date range that includes some activity
3. Capture the page showing summary cards at the top and the daily analytics table below
Save to:
static/img/screenshots/developer-tools/whatsapp-flows/responses-and-analytics/flow-analytics.pngSummary cards
Four cards at the top give you a quick overview:
| Card | Description |
|---|---|
| Flows Sent | Total number of times the flow was sent to customers |
| Flows Opened | How many customers opened the flow, with open rate percentage |
| Flows Completed | How many customers submitted the flow, with completion rate percentage |
| Flows Abandoned | How many customers opened but didn't complete the flow, with abandon rate percentage |
Rate calculations
| Metric | Formula |
|---|---|
| Open Rate | (Opened / Sent) x 100% |
| Completion Rate | (Completed / Opened) x 100% |
| Abandon Rate | (Abandoned / Opened) x 100% |
Daily analytics table
Below the summary cards, a table shows metrics broken down by day:
| Column | Description |
|---|---|
| Date | The day |
| Flows Sent | Number sent that day |
| Flows Opened | Number opened that day (with %) |
| Flows Completed | Number completed that day (with %) |
| Flows Abandoned | Number abandoned that day (with %) |
| Completion Rate | Visual progress bar showing the day's completion rate |
Date range filter
Use the date range picker to focus on a specific time period. The default view shows the last 30 days.
Exporting analytics
Click Export CSV to download the daily analytics data as a spreadsheet. The CSV includes all the columns from the daily table, useful for deeper analysis in external tools.
Tips for improving completion rates
| Issue | Possible fix |
|---|---|
| Low open rate | Make the flow invitation more compelling — use a clear call-to-action in the message that sends the flow |
| Low completion rate | The flow may be too long. Reduce the number of screens or simplify the questions. |
| High abandon rate on a specific screen | That screen may be confusing or have too many required fields. Simplify it or add helper text. |
| Completion rate varies by day | Check what's different — are you sending to different audiences? Different times of day? |
Monitor analytics regularly, especially after publishing a new flow. The first few days of data will tell you if your flow design is working well or needs adjustments.